Buerkle Blog

Honda's Head of R&D Gives Sneak Peak of Future Lineup

Motor Trend magazine recently hosted a very intriguing interview with the head of R&D at Honda, Kotaro Shige. And, you can push your visual of a stoic 'suite' out of your mind. According the Motor Trend, Shige is Honda's 'Rock-Star Exec' and 'the Jimmy Page of Japan's auto industry'.

We don't think Motor Trend was being gracious for the sake of it either. Sure, Shige has been working at Honda since…

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Honda's Safety Philosophy

Honda is constantly trying to enhance its vehicle safety. They've got numerous awards to show for it. However, as many automakers claim high standards for safety, we wanted to take a moment to spell out exactly what makes Honda's safety distinct. It all boils down to a long-standing philosophy lived and breathed by the company's engineers.

Honda Safety Philosophy

"Honda is committed to providing safety for everyone - not only for our own…

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